Deliverables:

Look Book, Brand Book, Press Book, Line Sheet,   Promo Postcards, Leave-Behind Print Piece, Banner Ads (digital)

After shooting her SS16 Collection with Trevor Hoehne, Ariel needed a way to showcase it. Using the shoot images, and studio-shot product photography we designed a print and digital look book, a Leave Behind printed piece for her to use at trade shows, promo postcards to advertise those trade shows, and revamped her Line Sheets (to name a few).

It was important for AGJ to elevate her look to speak to high-end editors while still connecting with the devoted everyday girl customer. Together we crafted a look and feel that is chic, simple and complements the jewelry pieces themselves.